East Village Cookbook Featured in New York Magazine and Sales Take Off
Our own East Village Cookbook, created in 2024 by Pastor Will, Chef Will Horowitz and friends, and designed by East Village design firm Champions Design as a fundraiser for our feeding ministries, was featured in an excellent article by Regina Schrambling in New York Magazine on March 17. Since the article was published, interest in the cookbook has truly taken off, with around 500 copies ordered online within 24 hours. As of this writing, we are completely sold out of books until more arrive from the printer!
The timing of the article and subsequent growth in sales was excellent: just weeks before, we had finally sold enough copies to pay for the printing and production expenses, which means that now all copies sold will result in a profit for the cookbook, 100% of which will be used to fund much-needed renovations to our kitchen, which has faithfully and tireless worked beyond its limits to feed our community and support Trinity's ministries. Now, with over $110,000 in books sold resulting in around $50,000 profit, we can provide much-needed support to the infrastructure that makes so much of our ministry possible.
We are truly grateful for the work done by Pastor Will, Chef Will Horowitz, and all who contributed to the cookbook's success, and look forward to dreaming about what our small-but-mighty church kitchen can accomplish with new equipment and improved layout!